In short
A custom CRM for a mid-sized company starts at around €25,000, and the final price depends on modules, automations and integrations. With 2Q Technologies it is a one-off payment: pay once and it is yours, with no monthly or annual fees. What moves the price most is not the number of users, but how complex the process is and how many systems need to be connected.
One payment
With 2Q Technologies, you pay for a custom CRM once. That payment covers design, development, data migration, integrations and training. After that there are no monthly or annual fees: the code and the data are yours for life.
The difference from an off-the-shelf CRM is that there is no per-user license and no subscription. If 30 more people join tomorrow, you pay nothing more.
At 2Q Technologies the one-time price starts at €25,000 because we don't start from scratch: we use a base CRM that already includes Salesforce's standard objects, users, roles and permissions. What moves the price is what is specific to your company: objects, automations, integrations and the volume of data to migrate.
Ballpark ranges
| Project | What it includes | One-off payment | Timeline |
|---|---|---|---|
| Essential | Accounts, contacts, pipeline, tasks, reports and 1 or 2 integrations | From €25,000 | 5 weeks |
| Complete | All of the above plus quotes, products and price lists, orders and ERP connection | From €35,000 | 6 to 7 weeks |
| Advanced | All of the above plus a customer portal, field app or several departments and many integrations | From €55,000 | 8 to 10 weeks |
Ranges from our projects in Spain, Salesforce migration included. Every vendor prices differently: always ask whether there are fees after delivery. Fine print: the CRM runs in your own cloud, with a residual hosting cost you pay directly to the provider. If you want, we maintain it with an optional, minimal plan.
What drives the price
- Modules: quotes with pricing rules, projects, tickets, a portal or an offline mobile app add more than a pipeline.
- Automations: every rule with conditions, approvals and alerts takes design and testing.
- Integrations: a two-way ERP connection is the biggest piece of work. Email, calendar or web forms are quick.
- Data: volume, cleanup and how much history you want to keep.
- Users: barely at all. They only affect training.
What a serious quote should include
- A fixed scope in writing: screens, modules, automations and integrations.
- A fixed build price, not an open-ended hourly estimate.
- What happens after delivery: hosting, maintenance and who pays for each.
- A week-by-week schedule with regular demos.
- Ownership of the code and data in your name.
- A data migration plan with validation.
Red flags
- Blocks of hours with no scope: the project never ends.
- A fee that goes up per user. Then it is not custom, it is a license by another name.
- The code stays with the vendor and you cannot take it with you.
- Nobody talks about migrating your data until the very end.
FAQ
Is a custom CRM more expensive than Salesforce?
Over 3 years it is usually much cheaper, because you pay for the build once and there is no per-user license or fee. With very few users and a standard process, an off-the-shelf tool can come out cheaper. Run the numbers: 3 years of Salesforce against the one-off payment.
How much does it cost to maintain a custom CRM?
With 2Q Technologies there are no monthly or annual fees: pay once and it is yours. All that is left is hosting in your own cloud, a residual cost you pay to the provider, and an optional maintenance plan if you want us to look after it.
How long does it take to build a custom CRM?
With a core already built, 5 to 10 weeks for a mid-sized company, migration included.
Who owns the CRM?
You should: code, data and documentation. Get it in writing in the contract.
Does a custom CRM have costs after the one-time payment?
The CRM runs in your own cloud, with a hosting cost you pay directly to the provider. Maintenance is optional. There are no per-user licences: adding a person costs €0.
Ballpark figures from 2Q Technologies projects in 2025 and 2026. Not an offer: the price is set after discovery.