This isn't a campaign against Salesforce. It's what we've seen from the inside.
We started as certified Salesforce consultants more than 15 years ago. We've implemented Sales Cloud, Service Cloud, CPQ, Account Engagement and Experience Cloud. We've written Apex, designed Flows, migrated entire orgs and lived through more than 40 releases.
We know the platform inside out. And we respect it: it's an impressive piece of engineering.
Two partners who complement each other: one comes from technology, the other from leading sales teams. We are both on every project, from the first meeting to training the last user.
Co-founder. Sales strategy and teams
Experience leading sales and marketing teams. Leads sales and go-to-market strategy, and how teams are organized and trained. At 2Q Technologies he makes sure the CRM matches how your team sells, and that they use it.
Co-founder. Technology and architecture
Computer engineer, expert in technology systems and applications, including artificial intelligence, to optimize business processes. At 2Q Technologies he leads the technical side: your org audit, data model, build and migration.
The pattern kept repeating. Year one, excitement: anything is possible. Year two, a partner invoice for every change. Year three, the team goes back to Excel and Salesforce becomes the place where you report, not where you work.
In almost every org we audited, the daily work fit into a small part of what they were paying for: accounts, contacts, opportunities, activities, a few custom objects and a handful of Flows. The rest was licenses, add-ons and configuration nobody dared to touch.
Salesforce is built for every company at once. And you pay for all of them.
For years, the alternative to Salesforce was worse: a six-month custom build, expensive and fragile. Recommending Salesforce was the sensible choice.
That's no longer true. With our own proven core and AI-assisted development, building a CRM for a specific process takes weeks, not months. It costs well under half. And because it's built for how your team works, they use it.
If your team adapts to the tool, adoption drops. If the tool adapts to your team, they use it.
Every person who logs into the CRM adds data. Charging a license for that penalizes exactly what you want to happen.
In your cloud and in your repository. If you leave one day, you take everything with you.
A new field takes an afternoon, not a quote or a bank of hours.
It happens. If that's your case, we'll tell you during discovery, with the same numbers we use to tell others the opposite.
If staying is worth it, we'll tell you. If not, we'll tell you how much you save.